Emperador’s hero of the era
Ancient and modern worlds collide in a completely bonkers campaign set in the Colosseum from the PepsiCo-owned sandwich biscuit brand.
)
Credits
powered by
- Agency Isla/Mexico City
- Production Company Primo/Mexico
- Director Nico Perez Vega
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Isla/Mexico City
- Production Company Primo/Mexico
- Director Nico Perez Vega
- Managing Director Jaime Vidal
- Executive Producer Odille Mondragon
- Production Director Omar Uscanga
- VFX Mathematic
- VFX El Ranchito
- Color Metropolitana
- Colorist Marc Morato
- Audio Post Portaestudio
- Music Papa Music
- Chief Creative Officer Ariel Serkin
- Chief Creative Officer Rodrigo Grau
- Executive Creative Director Rodrigo Greco
- Executive Creative Director Mariano Gamba
- Creative Director Ezequiel De Luca
- Creative Director Nicolas Diaco
- Head Of Content Aleida Torres
- HP Coqui Gimenez Uriburu
- Head of Design Alejandro Stea
- Design Lead Ignacio Abal
- Production Designer Pastora Orozco Gaitan
- DP Galo Olivares
- Editor Paula Baialardo
- VFX Supervisor Thomas Dairain
Credits
powered by
- Agency Isla/Mexico City
- Production Company Primo/Mexico
- Director Nico Perez Vega
- Managing Director Jaime Vidal
- Executive Producer Odille Mondragon
- Production Director Omar Uscanga
- VFX Mathematic
- VFX El Ranchito
- Color Metropolitana
- Colorist Marc Morato
- Audio Post Portaestudio
- Music Papa Music
- Chief Creative Officer Ariel Serkin
- Chief Creative Officer Rodrigo Grau
- Executive Creative Director Rodrigo Greco
- Executive Creative Director Mariano Gamba
- Creative Director Ezequiel De Luca
- Creative Director Nicolas Diaco
- Head Of Content Aleida Torres
- HP Coqui Gimenez Uriburu
- Head of Design Alejandro Stea
- Design Lead Ignacio Abal
- Production Designer Pastora Orozco Gaitan
- DP Galo Olivares
- Editor Paula Baialardo
- VFX Supervisor Thomas Dairain
PepsiCo-owned biscuit brand Emperador blends its association with bygone ages with the modern-day values of its younger consumers in this fun – albeit totally mad – film, created by agency Isla.
Directed by Nico Perez Vega through Primo, There Will Always Be New Heroes opens in the middle of a thrilling battle taking place in the Colosseum between two very different gladiators.
Before the winner strikes a fatal blow to his seemingly-weaker opponent, a member of the audience halts the proceedings to champion the losing fighter’s moral outlook and selfless nature. Blending action-packed scenes, rescued puppies and chocolate biscuits, what more could you want from an ad?
“Together with the brand’s team, we were looking for the perfect opportunity to give Emperador back the impact and irreverence it had in the past. Alongside Primo, we created a strong film with many elements from Hollywood’s period movies, but with the brand’s humour DNA”, said Ariel Serkin and Rodrigo Grau, CCOs and Co-Founders of Isla Agency.
