Edie Falco is cheesed off

This heart-wrenching twist-in-the-tale spot for PETA highlights how cruel dairy farming can be. 

Created in-house and directed by DeMane Davis, through Sweet Rickey, the film Don't Take My Cheese, stars Edie Falco, who in her role as mob wife Carmela Soprano, was familiar with fictional kidnapping and violence. 

For mother cows however, these distressing events are all too real and the spot’s unusual kidnapping is set against the daily nightmare inflicted on diary cattle in the name of cheese production. 

Edie Falco is Honorary Director of PETA. 

Click on the links to see all of this year's Super Bowl teasers and in-game spots in one place, fully credited and constantly updated.