988 Lifeline’s bogus bliss
This thought-provoking PSA for the Oklahoma Department of Mental Health finds the pain beyond the fantasy of constant joy presented in advertising.
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Credits
powered by
- Agency Insight Creative Group
- Production Company RYB Media
- Director Paul Scheer
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Credits
powered by
- Agency Insight Creative Group
- Production Company RYB Media
- Director Paul Scheer
- Managing Director Rob Baunoch III
- Executive Producer Jenn Mickelson
- Sound Design/Music Company The Diner
- Color Company Company 3/New York
- VFX Company Versus Creative Studio/New York
- Executive Producer Matthew Farley
- Producer Jen Pierce
- Creative Director Doug Farthing
- Creative Director/Copywriter Macy Muirhead
- Art Director Paige Shead
- Post Production/Editor Rob Whitlow
- Producer Jeremy Nachbar
- DP Elias Talbot
- Production Designer Geoff Flint
- Talent Paul Scheer
Credits
powered by
- Agency Insight Creative Group
- Production Company RYB Media
- Director Paul Scheer
- Managing Director Rob Baunoch III
- Executive Producer Jenn Mickelson
- Sound Design/Music Company The Diner
- Color Company Company 3/New York
- VFX Company Versus Creative Studio/New York
- Executive Producer Matthew Farley
- Producer Jen Pierce
- Creative Director Doug Farthing
- Creative Director/Copywriter Macy Muirhead
- Art Director Paige Shead
- Post Production/Editor Rob Whitlow
- Producer Jeremy Nachbar
- DP Elias Talbot
- Production Designer Geoff Flint
- Talent Paul Scheer
Actor, writer, comec and director Paul Scheer helmed and starred in this campaign for the telephone helpline 988 Lifeline.
Produced by RYB, the spot Fake Happy features a snippets from spoof ads for cars, snacks and even fragrance – the scent of Depression anyone?
As Scheer transitions between the humorous roles, he drops subtle hints at his unhappiness as the campaign delivers a powerful message: “commercials are fake, what you’re feeling isn’t.”
The campaign highlights the crucial importance of mental health awareness, even during America’s most humorous time of the year.
