EA aims to Win as One
A frenetic, colourful dive into the collective competitive spirit engendered when you don't just play to win, but you play to Win as One.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Park Pictures/London
- Director Terence Neale
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Park Pictures/London
- Director Terence Neale
- Editor Trim
- Post Production Black Kite Studios
- Audio Post Factory
- Chief Creative Officer Richard Brim
- Creative Director Selma Ahmed
- Head of Film Ben Sharpe
- Producer Hannah Needham
- Chief Strategy Officer Martin Beverley
- Executive Producer Stephen Brierley
- Executive Producer Sophie Hubble
- Executive Producer Rozanne Rocha-Gray
- DP Kaname Onoyama
- Art Director Will Boyes
- Editor Paul Hardcastle
- Post Producer Amy Richardson
- VFX Supervisor Adam Crocker
- Sound Design & Mix Anthony Moore
- Sound Design & Mix Dan Beckwith
- Audio Producer Lucy Spong
- Talent Kylian Mbappe
- Creative Director Genevieve Gransden
- DP Simon Lakos
- Colorist George Kyriacou
- Music Supervisor Raphaella Lima
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Park Pictures/London
- Director Terence Neale
- Editor Trim
- Post Production Black Kite Studios
- Audio Post Factory
- Chief Creative Officer Richard Brim
- Creative Director Selma Ahmed
- Head of Film Ben Sharpe
- Producer Hannah Needham
- Chief Strategy Officer Martin Beverley
- Executive Producer Stephen Brierley
- Executive Producer Sophie Hubble
- Executive Producer Rozanne Rocha-Gray
- DP Kaname Onoyama
- Art Director Will Boyes
- Editor Paul Hardcastle
- Post Producer Amy Richardson
- VFX Supervisor Adam Crocker
- Sound Design & Mix Anthony Moore
- Sound Design & Mix Dan Beckwith
- Audio Producer Lucy Spong
- Talent Kylian Mbappe
- Creative Director Genevieve Gransden
- DP Simon Lakos
- Colorist George Kyriacou
- Music Supervisor Raphaella Lima
A new campaign for the release of FIFA 21, narrated by and featuring French footballer Kylian Mbappé, has been launched.
The film, called Win as One, was created by adam&eveDDB London and is directed by Terence Neale of Park Pictures, in partnership with VFX and design studio Black Kite.
The ad follows football crews around the world as they get together to play FIFA 21, and the campaign moves the EA game away from the competitive ‘winner takes all’ attitude and taps into the spirit of collaboration that defines the next generation of creative football fans.
The spot showcases teams around the world, from street footballers who play to stand out, to teams united by fashion, and highlights that nothing beats the feeling of winning with your squad by your side, whoever you are, and at whatever level you play.
Neale directed the action remotely, with DP Kaname Onoyama shooting exclusively on iPhone. “Unique is a pretty over-used word when it comes to shoots, but the experience of making this film is that," said Neale. "We shot in a new country almost every day with small, dedicated teams who pulled through in ways I could never imagine. I won’t say that remote shooting wasn’t a huge challenge at times, but when those moments of magic did happen - the payoff was unbeatable."
