Duracell gets Santa back on track
The battery brand’s beloved Bunny comes to Father Christmas’s rescue in this sweet animated spot by Wunderman Thompson.
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Credits
powered by
- Agency Wunderman Thompson/London
- Production Company The Mill/Paris
- Director Geoffrey Barbet Massin
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Credits
powered by
- Agency Wunderman Thompson/London
- Production Company The Mill/Paris
- Director Geoffrey Barbet Massin
- Creative Production Hogarth Worldwide/London
- VFX Producer Kahina Lamblin
- Executive Creative Director Tom Drew
- Creative Director Jason Berry
- Executive VFX Producer Fabien LeClerc
- VFX Producer Marie-Cecile Juglair
- Creative Director Antony Bell
- Senior Creative Alex Horlock
- CG Supervisor Vincent Coni
- Senior Creative Brett James
- Senior Producer Charlie Woodall
- CG Supervisor Alexandre Corcoy
- Colorist Nicolas Gautier
Credits
powered by
- Agency Wunderman Thompson/London
- Production Company The Mill/Paris
- Director Geoffrey Barbet Massin
- Creative Production Hogarth Worldwide/London
- VFX Producer Kahina Lamblin
- Executive Creative Director Tom Drew
- Creative Director Jason Berry
- Executive VFX Producer Fabien LeClerc
- VFX Producer Marie-Cecile Juglair
- Creative Director Antony Bell
- Senior Creative Alex Horlock
- CG Supervisor Vincent Coni
- Senior Creative Brett James
- Senior Producer Charlie Woodall
- CG Supervisor Alexandre Corcoy
- Colorist Nicolas Gautier
Created by Wunderman Thompson and directed by Geoffrey Barbet Massin through The Mill, this charming animated spot for battery brand Duracell sees its iconic Bunny mascot saving Santa from a Christmas blackout.
The brand’s first festive campaign in five years, Bunny saves Christmas follows Santa’s sleigh flying above a wintery forest, when the red-nosed reindeer, who is lighting the way, loses power and comes crashing down to the ground.
But all is not lost as the Duracell Bunny speeds in to swap the ordinary batteries in Rudolf's nose with Duracell Optimum batteries. The reindeer’s nose immediately lights up, illuminating the forest around him even brighter than before, and getting Santa back on his way.
Tom Drew, Executive Creative Director at Wunderman Thompson UK, adds: “‘Toys without batteries is like a creative department without a Christmas brief. This was a joy to play with.”
