Doritos' madcap matriarchs
The snack brand’s frenetic spot celebrates Latin culture and late-life larks as Jenna Ortega’s fictional grannies set out in hot pursuit of hot chips.
)
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Iconoclast USA
- Director Alaska
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Iconoclast USA
- Director Alaska
- Managing Director Charles-Marie Anthonioz
- Executive Producer Valerie Romer
- Editing Arcade Edit
- Editor Jeff Ferruzzo
- Executive Producer Sila Soyer
- Executive Producer Crissy DeSimone
- Senior Post Producer Andrew Cravotta
- VFX/Finishing The Mill/New York
- Creative Director Mario Stipinovich
- Executive VFX Producer Hillary Thomas
- Colorist/VFX Artist Paul Yacono
- Senior Color Producer Denise Brown
- Sound Design/Audio Mix Lime Studios
- Sound Designer/Audio Mixer Joel Waters
- Executive Producer Susie Boyajan
- Music Butter Music & Sound
- Executive Producer Annick Mayer
- Senior Music Producer Stone Irr
- Executive Creative Director Timothy Kvasnosky
- Composer Jocelyn Chambers
- Talent Jenna Ortega
- Chief Creative Officer Margaret Johnson
- Executive Creative Director Eamonn Dixon
- Creative Director Stefan Copiz
- Associate Creative Director Ricardo Matos
- Associate Creative Director Patrick Matzenbacher
- HP Jim Haight
- Executive Producer Sara Ward
- Senior Producer Alexei Vanmourik
- Producer Abbie Leigh
- DP Rodrigo Prieto | (DP)
- Production Designer Taisa Malouf
- Assistant Editor Drew Neuhart
- VFX Supervisor Pedro Henrique Santos
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Iconoclast USA
- Director Alaska
- Managing Director Charles-Marie Anthonioz
- Executive Producer Valerie Romer
- Editing Arcade Edit
- Editor Jeff Ferruzzo
- Executive Producer Sila Soyer
- Executive Producer Crissy DeSimone
- Senior Post Producer Andrew Cravotta
- VFX/Finishing The Mill/New York
- Creative Director Mario Stipinovich
- Executive VFX Producer Hillary Thomas
- Colorist/VFX Artist Paul Yacono
- Senior Color Producer Denise Brown
- Sound Design/Audio Mix Lime Studios
- Sound Designer/Audio Mixer Joel Waters
- Executive Producer Susie Boyajan
- Music Butter Music & Sound
- Executive Producer Annick Mayer
- Senior Music Producer Stone Irr
- Executive Creative Director Timothy Kvasnosky
- Composer Jocelyn Chambers
- Talent Jenna Ortega
- Chief Creative Officer Margaret Johnson
- Executive Creative Director Eamonn Dixon
- Creative Director Stefan Copiz
- Associate Creative Director Ricardo Matos
- Associate Creative Director Patrick Matzenbacher
- HP Jim Haight
- Executive Producer Sara Ward
- Senior Producer Alexei Vanmourik
- Producer Abbie Leigh
- DP Rodrigo Prieto | (DP)
- Production Designer Taisa Malouf
- Assistant Editor Drew Neuhart
- VFX Supervisor Pedro Henrique Santos
Doritos’ colourful Super Bowl LVIII ad was created by Goodby Silverstein and Partners and directed by Alaska through Iconoclast.
The action-packed caper sees US actor Jenna Ortega embark on a shopping trip with her abuelas – named Dina and Mita. But when a young chap (actor Danny Ramirez) snaffles the last bag of spicy Dinamita chips, the elegant oldsters turn crazed hunters who'll stop at nothing to grab it from him.
Speaking about the spot Ortega said. "It means so much to me to not only star alongside Dina and Mita but to connect with Latin and Hispanic cultures."
