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Volvo Trucks North America – The Joyride

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There's not really a lot to say about this ad other than if you like the image of happy dogs in the passenger seat of trucks, this is the spot for you.

Entitled Joyride, Forsman & Bodenfors new spot for Volvo Trucks North America sees Bleck director Daniel Lundh give some serious screentime to our canine pals enjoying a trip in a hefty motor. Nothing more, nothing less.

 Whilst the connection the actual thing it's advertising may be a little tenuous, we, and the wider population, don't care, because dogs in trucks are just great to watch. Ter-ruff-ic.

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