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AD OF THE WEEK
DFS unearths The Animal Thingdom
Mixing live animals, animatronics, puppets, and CGI creature enhancements, Pablo, DROOL and Untold Studios give us a look at the sofa situation of our beastly pals.
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Credits
powered by
- Agency Pablo/London
- Production Company Drool
- Director Freddie Powell
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Credits
powered by
- Agency Pablo/London
- Production Company Drool
- Director Freddie Powell
- Editor Trim
- VFX Untold Studios
- Color Untold Studios
- Sound 750mph
- Music Birdbrain
- Executive Creative Director Dan Watts
- Creative Director Charlie Gee
- Creative Director Tian Murphy
- TV Creative Chris Bovill
- TV Creative John Allison
- Executive Producer Genevieve Sheppard
- Producer Jess Wylie
- DP Patrick Meller
- Creature Effects Supervisor John Nolan
- Executive Producer Noreen Khan
- VFX Producer Tom Igglesden
- VFX Supervisor Alex Grey
- VFX Jack Harris
- Colorist Aubrey Woodiwiss
- Sound Design Sam Ashwell
- Sound Design Mike Bovill
- Audio Producer Olivia Ray
Show full credits
Credits powered by
Credits
powered by
- Agency Pablo/London
- Production Company Drool
- Director Freddie Powell
- Editor Trim
- VFX Untold Studios
- Color Untold Studios
- Sound 750mph
- Music Birdbrain
- Executive Creative Director Dan Watts
- Creative Director Charlie Gee
- Creative Director Tian Murphy
- TV Creative Chris Bovill
- TV Creative John Allison
- Executive Producer Genevieve Sheppard
- Producer Jess Wylie
- DP Patrick Meller
- Creature Effects Supervisor John Nolan
- Executive Producer Noreen Khan
- VFX Producer Tom Igglesden
- VFX Supervisor Alex Grey
- VFX Jack Harris
- Colorist Aubrey Woodiwiss
- Sound Design Sam Ashwell
- Sound Design Mike Bovill
- Audio Producer Olivia Ray
Where does a crustacean plant its caboose? On what sort of sofa would a plankton perch? Do lizards lounge?
These and many more questions are answered in Pablo, DROOL and Untold Studios' wonderful new commercial for DFS, in which The Animal Thingdom is explored to its fullest.
Directed by Freddie Powell, the spot is an endless stream of incredible visuals; full of 'how did they manage that' effects and likable characters that guarantee ad-break chortles.
