Unlock full credits and more with a Source + shots membership.
The 30-second spot is edited with sleek transitions connecting a quick-fire selection of footage, alongside the track Because I’m Me by The Avalanches.
The song was selected because of its theme of being unapologetically yourself, playing its own character role throughout the spot. It highlights the campaign’s notion of the product being “designed for all ears, but uniquely tuned to yours,” as Jim Mollica, Chief Marketing Officer at Bose says.
“Our brand’s belief is that sound is power, so it was essential that the spot be musically led. The track felt like the perfect anthem and its own separate character to represent a personalised sound experience.”