Destination Toronto’s double vision
The Ontario capital’s tourism board invites viewers to perceive the city through different perspectives.
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Credits
powered by
- Agency Bensimon Byrne/Toronto
- Production Company Fela
- Director Julien Christian Lutz (Director X)
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Credits
powered by
- Agency Bensimon Byrne/Toronto
- Production Company Fela
- Director Julien Christian Lutz (Director X)
- 2nd Unit Director Kit Weyman
- Executive Producers Taj Critchlow
- Executive Producer Fuliane Petikyan
- Editorial Nimiopere Film Editorial
- Editor Nick Yumul
- VFX Sergii Mashevskyi
- Online Artist Lauren Rempel
- Colorist Dave Hussey
- Sound Design & Original Music OSO Audio
- Media Agency Wavemaker/Manchester
- Chief Creative Officer David Rosenberg / CANADA
- Creative Director Lorne Covant
- Associate Creative Director Ana Sanchez
- Art Director Nina Hang
- Copywriter Megan Radisa
- Producer Katie Link
- Written & Performed Mustafa
Credits
powered by
- Agency Bensimon Byrne/Toronto
- Production Company Fela
- Director Julien Christian Lutz (Director X)
- 2nd Unit Director Kit Weyman
- Executive Producers Taj Critchlow
- Executive Producer Fuliane Petikyan
- Editorial Nimiopere Film Editorial
- Editor Nick Yumul
- VFX Sergii Mashevskyi
- Online Artist Lauren Rempel
- Colorist Dave Hussey
- Sound Design & Original Music OSO Audio
- Media Agency Wavemaker/Manchester
- Chief Creative Officer David Rosenberg / CANADA
- Creative Director Lorne Covant
- Associate Creative Director Ana Sanchez
- Art Director Nina Hang
- Copywriter Megan Radisa
- Producer Katie Link
- Written & Performed Mustafa
Created by Bensimon Byrne, and produced by Fela, the Destination Toronto campaign You Gotta See What We See brings together two local talents – Director X and award-winning singer/songwriter Mustafa, who wrote and performed the piece.
Toronto-born Julien Christian Lutz, aka Director X (known for his promos for the likes of Drake, Rihanna, Rosalia, and Kendrick Lamar) conceptualised the split-screen POV to reflect the breadth and diversity of the city’s people, places and culture.
Lorne Covant, CD at Bensimon Byrne commented: "The magic of our city is how it brings different people and perspectives together to remix something entirely new. To embody that spirit we handed over the reins to our creators. The result is so much more than a tourism campaign, it is a love letter; the result of Director X and Mustafa’s perspectives on Toronto.”
