Nike kicks off the Women’s World Cup
The sportswear brand launches an exciting series of spots celebrating female football heroes from across the world ahead of the 2023 tournament.
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Psyop
- Director Gary Levesque
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Psyop
- Director Gary Levesque
- Animation Wizz/Quad Group
- Music Storefront Music
- Executive Producer Kirsten Messier
- Sound Design Field Day Sound
- Executive Producer Leslie Carthy
- Executive Creative Director Caleb Jensen
- Executive Creative Director Craig Williams
- Creative Director Kevin Steele
- Creative Director Pedro Izique
- Art Director Ashley Veltre
- Art Director Jack Welles
- Art Director Miguel Gonzalez
- Copywriter Teddy Malenfant
- Copywriter Maya Halilovic
- Copywriter Christina Rankel
- Copywriter Jenny Vu
- Copywriter Theo Bayani
- Head of Production Orlee Tatarka
- Group Executive Producer Kerli Teo
- Senior Producer, Brand Lead Antonio Burnett
- Producer Sydni Chustz
- Associate Producer Chris Lam
- Associate Producer Kathy Sihavong
- Lead Designer Joan Comellas
- Executive Producer Amanda Miller
- Producer Melissa Stephano
- Producer Amanda Stubbs
- Composer Emery Taylor
- Sound Designer Morgan Johnson
- Mixer Natalie Huizenga
- Talent Megan Rapinoe
Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Psyop
- Director Gary Levesque
- Animation Wizz/Quad Group
- Music Storefront Music
- Executive Producer Kirsten Messier
- Sound Design Field Day Sound
- Executive Producer Leslie Carthy
- Executive Creative Director Caleb Jensen
- Executive Creative Director Craig Williams
- Creative Director Kevin Steele
- Creative Director Pedro Izique
- Art Director Ashley Veltre
- Art Director Jack Welles
- Art Director Miguel Gonzalez
- Copywriter Teddy Malenfant
- Copywriter Maya Halilovic
- Copywriter Christina Rankel
- Copywriter Jenny Vu
- Copywriter Theo Bayani
- Head of Production Orlee Tatarka
- Group Executive Producer Kerli Teo
- Senior Producer, Brand Lead Antonio Burnett
- Producer Sydni Chustz
- Associate Producer Chris Lam
- Associate Producer Kathy Sihavong
- Lead Designer Joan Comellas
- Executive Producer Amanda Miller
- Producer Melissa Stephano
- Producer Amanda Stubbs
- Composer Emery Taylor
- Sound Designer Morgan Johnson
- Mixer Natalie Huizenga
- Talent Megan Rapinoe
Created by Wieden + Kennedy for sports apparel brand Nike, this exhilarating series of spots drives excitement and support for female football players ahead of the 2023 Women’s World Cup.
Amongst the seven films are two dynamic animations from Psyop. The first, Megan Rapinoe - Let It Rip, is an epic and charismatic animation, directed by Gary Levesque of Wizz, positioning football legend Megan Rapinoe as a fearless, all-American superhero with her own punchy theme song.
The second film, directed by Rudo, Wang Shuang - Play With Heart, is a vibrant and heartwarming celebration of Chinese player Wang Shuang, paying homage to her heritage and inspiring journey into professional football.
Four more spots showcase players Sam Kerr, Sophia Smith, Ada Hegerberg, and Debinha, as well as a fun hero film introducing each character.
Nike – Wang Shuang | Play With Heart
Nike – Ada Hegerberg | Get Ada Her Way
Nike – What The Football
Nike – Sam Kerr | Flip The Game
Nike – Sophia Smith | Nice To Beat You
Nike – Debinha | Joga Forever
