Milo’s story of grit and glory

Director Henry Mason’s heartfelt spot for Nestlé’s Milo celebrates the unwavering passion and dedication of young people, who use the classic chocolate-flavoured drink to fuel their athletic pursuits.

Set to a suspenseful anthem backdrop of a Vietnamese choral vocalisation, "Có thi chí nên", meaning With Grit Comes Glory, the inspirational film weaves together cinematic footage of young people striving to reach their sporting potential. 

“The distinctive creativity of Ogilvy, led creatively by the remarkable BJ Galinato, left a profound impression on me.” Explained Mason. “Their concept, resonating with the very soul of Vietnamese culture, magnificently encapsulated the idea that success in life is fundamentally built on resilience and determination. Their steadfast belief in the project and in me, despite the weather-related challenges (it was rainy season after all), was an immense source of strength and motivation.”