DAZN changes the game
The sports streaming service marks its arrival in the UK & Ireland with a punchy campaign from dentsu international, narrated by Stephen Graham.
Credits
powered by- Agency dentsu mcgarrybowen/London
- Production Company MPC/London
- Director Donal O'Keeffe
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Credits
powered by- Agency dentsu mcgarrybowen/London
- Production Company MPC/London
- Director Donal O'Keeffe
- Executive Producer James Niklasson
- Post Production MPC/London
- Chief Creative Officer Simon Lloyd
- Post Producer Chloe Ensor
![](https://d17mj1ha1c2g57.cloudfront.net/v1/m_viYXkakkEcH-KH9jWX2yNj-P8/1024x576%23/80/shotsmag/production/clips/6b85881b-d581-43b8-b137-547e2064f542/dazn-hero.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency dentsu mcgarrybowen/London
- Production Company MPC/London
- Director Donal O'Keeffe
- Executive Producer James Niklasson
- Post Production MPC/London
- Chief Creative Officer Simon Lloyd
- Post Producer Chloe Ensor
Let's get this out of the way from the top - Stephen Graham is a national treasure and having him provide a VO makes any ad 1000x better.
That being said, this exhilarating spot from leading global sports streaming service DAZN is pretty darn good regardless, getting under the skin of everything a boxer goes through inside and outside the ring.
Created by Chris Landy and Colin Smith from dentsumcgarrybowen and directed by Donal O’Keeffe through MPC London, the spot is a cheerleader for the new brand platform - Game. Changed. - new creative focusing on the ways in which the brand is innovating to liberate sports fans from the restrictions of previous technology and business models.
“Our new Game. Changed. campaign defines what DAZN stands for as a brand," comments DAZN’s Chief Subscription Officer, Ben King. "We’re incredibly excited to introduce DAZN to the UK & Ireland, our home turf, with this creative campaign that showcases our commitment to bringing fans closer to the heart of sport with this emotive, story-led advertising.”
Brendan Taylor, Managing Partner at dentsumcgarrybowen, adds: “DAZN is offering something different in bringing its unique platform to the UK & Ireland. We wanted to tell this story through the lens of a boxer, and bring to life what it really takes to push the sport on and break new ground. To change the game, both on and off the field.”