What if e-sport wasn't a sport?
Erste Bank, the European banking giant, posits and scenario whereby e-sports is cancelled.
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Credits
powered by
- Agency Jung von Matt SPORTS
- Production Company CNDY Film gmbh
- Director Andre Maat
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Credits
powered by
- Agency Jung von Matt SPORTS
- Production Company CNDY Film gmbh
- Director Andre Maat
- Post Production Harvest Digital Agriculture
- Music Not A Machine
- Production Services Comrad Film
- Executive Producer Nikolaus Maronn
- Producer Paul Wolf
- Producer Paul Wolfe
- DP Jens Spori
- Editor Thomas Wedekind
- Creative Finn Jordan Max
- Creative Leo Wendt
- Creative Laura Beyer
- Producer Niantong Tang
- Creative Grischa Mentgen
Credits
powered by
- Agency Jung von Matt SPORTS
- Production Company CNDY Film gmbh
- Director Andre Maat
- Post Production Harvest Digital Agriculture
- Music Not A Machine
- Production Services Comrad Film
- Executive Producer Nikolaus Maronn
- Producer Paul Wolf
- Producer Paul Wolfe
- DP Jens Spori
- Editor Thomas Wedekind
- Creative Finn Jordan Max
- Creative Leo Wendt
- Creative Laura Beyer
- Producer Niantong Tang
- Creative Grischa Mentgen
A new campaign for Erste Bank, a supporter of e-sports, imagines a world in which e-sports are called out as not actually being a sport.
Now, you may or may not agree with that summation of competitive video gaming but, for millions of people around the world, e-sports are more than just a pastime and this clever and humorous 110-second spot created by Jung von Matt Sports and directed by CNDY Films' Andre Maat shows what might happen if the entire... sport?... was consigned to the dustbin.
"When I first read the script I fell in love with the humorous potential and satirical undertone," says Maat. "The unassumingly simple 'what if...' scenario reveals the power to evoke feelings of immense pain, anger, frustration or loss. It’s a gritty universe that is not obvious comedy and doesn’t ridicule the community, but plays with their biggest prejudices and fears."
