David Wilson has Faith in Hackney Gold

Paloma Faith – Gold

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Production Company Riff Raff
Director David Wilson

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Credits

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Production Company Riff Raff
Director David Wilson
Editor Cut+Run/London
Post Production Black Kite Studios
Sound Design Grand Central Recording Studios
Owner Matthew Fone
Executive Producer Natalie Arnett
Producer Kate Brady

DP David Foulkes
Creative Director Theo Adams
1st AD Ben Glickman
Editor Meg Thorne
Post Producer Tamara Mennell
VFX Supervisor Hugo Saunders
VFX Lead Jack Stone
Colorist Richard Fearon

Audio Mixer Tom Pugh

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Striking songstress Paloma Faith is a captivating presence at any time, but coupled with the promo-prowess of Riff Raff's David Wilson the results are electrifying.

Set in Hackney, and kicking off with a lovely dig at the kind of spod who's not aware of the area's charm, Gold follows Faith and a bunch of inhabitants/dancers as they raid a local building site and strike some serious poses.

The vid has all of the staples that can be admired in Wilson's work - charming choreography, synchronicity between performer and camera and a seasoning of social commentary that impacts with distracting.

“Hackney, East London, has been gentrified beyond belief over the last 15 years," Wilson comments.

"Like many areas of world cities, gentrification of a previously rough and poor neighbourhood has been tearing apart the communities. Pricing long-established businesses out of the area and born-n-bred families out of their homes.

"Hackney is also home to myself and Paloma (although Paloma’s much more Hackney than me, having lived here her entire life). With property getting more expensive by the minute, this video is a statement, told through a fantastical Paloma-lens, about the real Gold of East London; the people that live in here, the community, and camaraderie.”