Cut Media takes on a Monster of a content campaign
In a fan-fuelling series, #ComeWithUs takes viewers behind the scenes with Monster Energy’s athlete roster to look at their lives, stories and experiences.
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Credits
powered by
- Agency Cut Media/Glasgow
- Production Company Cut Media
- Director Caitlin Black
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Credits
powered by
- Agency Cut Media/Glasgow
- Production Company Cut Media
- Director Caitlin Black
Credits
powered by
- Agency Cut Media/Glasgow
- Production Company Cut Media
- Director Caitlin Black
Xtreme sports and energy drinks go together like football and lager, or Lambrini and funtimes: there's a synergy that goes beyond sponsorship and association.
Following a familiar plan laid out by a different fuelled-fizzy-pop (let's call it Rouge Taureau), Monster has launched a documentary content series throwing a spotlight on the brand's world-class athlete roster.
However, rather than focussing on the spectacular abilities of said sportspeople (although there's plenty of gorgeously-shot action moments), #ComeWithUs instead delves into the lives and experiences that have led them to greatness.
Monster – Oli Solberg
Monster – Hero Spot
Created and directed by Scotland-based global sports content studio Cut Media, the full campaign will feature UFC Champion Joanna Jedrzejczyk, rally royalty Oliver Solberg, X Games Freeski Champion Giulia Tanno, Moto GP rising star Fabio Quartararo, big wave surfer Nic Von Rupp and freestyle mountain biker Adolf Silva, kicking off with Solberg and Tanno.
“We pride ourselves on being able to work with the world’s finest athletes and the biggest sports brands, and this project was the perfect opportunity to do just that," comments Cut Media's Stu Thomson. "It was an absolute pleasure to work with such an array of sporting talent and tell these athletes’ stories to the wider world.
"Developing and producing this campaign with protagonists situated in every corner of the globe was no mean feat in the current climate, and it’s an absolute credit to our team at Cut Media and the Monster Energy crew that the final results are of such incredible quality. We’re absolutely delighted with the result.”
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