Cursed and cashless
This fun horror-themed spot for Current exploits the raw terror of finding oneself fund-free in the middle of nowhere.
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Credits
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- Production Company Greenpoint Pictures
- Director Ghost + Cow
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Credits
powered by
- Production Company Greenpoint Pictures
- Director Ghost + Cow
- DP Lukasz Pruchnik
Credits
powered by
- Production Company Greenpoint Pictures
- Director Ghost + Cow
- DP Lukasz Pruchnik
Helmed by Greenpoint directing duo Ghost + Cow, aka John Carlucci and Brandon LaGanke, this spot for US finance company Current utilises classic horror movie tropes to good effect.
Titled 2 Days in Hell, it is a harrowing tale of three carefree youths who find themselves in peril while travelling through the desert.
Of course, carefree youths in horror movies also usually turn out to be spectacularly dim and deserved of the sticky ends they will meet.
Running out of gas, they haul up at a lonely service station – but there’s something nasty lurking on the forecourt – worse even than cheap flower bouquets and soft rock compilation CDs on special offer.
The bad news is they can’t re-fuel. The station is ‘cash only’, and none of their cards will work as their paychecks are still pending.
They should be banking with Current of course. The alternative is too gruesome to contemplate.
