Crime is the focus of Apple's whodunnit
Making good use of the iPhone 13's new phone's focus-wracking ability, PRETTYBIRD's JB Braud solves a familial theft.
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Racking focus - the art of changing the depth of field of an image to draw the viewers eye - is pure cinema, so it's hardly surprising that it's the showstopping element of Apple's new 'Cinematic' camera mode.
In true Apple style, in order to showcase the effect a short film, Whodunnit, has been created, featuring more shifts than the average focus-puller would manage in a month.
Taking the form, as the title suggests, of a campy mystery, PRETTYBIRD's JB Braud's mini-movie manages to cram in trope upon delightful trope, demonstrating not only the abilities of the feature but also the narrative purposes it can serve, and leaving the audience with a cheeky wink.