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Olly – Sleep

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With lush, vivid set design and jaunty production, these four spots from OLLY show off a playful ideal. 

Each 15-second ad features a different product, each embodying the outcomes of each gummy. In Stress A woman spins out of a skein of yarn, in Energy another vaults and leaps over obstacles, in Beauty a third smiles as owls hoot at her in a lushly pink room. Directed by duo Mathery, the whimsy of each piece is detailed and beautiful, creating bright sets and interesting stories immediately. 

Expertly crafted by production company 1stAveMachine, these spots showcase creativity and kitsch. Helmed by indie creative agency YARD NYC, each video is a charming, chewy piece of set design and campy lightness. 

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