Corona's sun-kissed Sunbrew
This spot from Juan Cabral for Corona's new non-alcoholic, vitamin D-infused beer is a step into summer just when many of us need it most.
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Credits
powered by
- Agency DAVID/Miami
- Production Company MJZ/USA
- Director Juan Cabral
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Credits
powered by
- Agency DAVID/Miami
- Production Company MJZ/USA
- Director Juan Cabral
- Sound Design Tres Sonido
- Chief Operating Officer Sylvia Panico
- Chief Creative Officer Rafael Donato
- Executive Creative Director Fernando Pellizzaro
- Executive Creative Director Jean Zamprogno
- Executive Creative Director Edgard Gianesi
- Associate Creative Director Joana Plautz
- Copywriter Lucas Silva
- Copywriter Rafael Bornacina
- Copywriter Jared Schermer
- Art Director Joao Viegas
- Art Director Sera Takata
- Art Director Alexandre Smissen
- Executive Producer Carlos Torres
- Senior Producer Leticia Hernandez
- Producer Nicolas Abelovich
- DP Leandro Filloy
- Editor Emiliano Fardaus
Credits
powered by
- Agency DAVID/Miami
- Production Company MJZ/USA
- Director Juan Cabral
- Sound Design Tres Sonido
- Chief Operating Officer Sylvia Panico
- Chief Creative Officer Rafael Donato
- Executive Creative Director Fernando Pellizzaro
- Executive Creative Director Jean Zamprogno
- Executive Creative Director Edgard Gianesi
- Associate Creative Director Joana Plautz
- Copywriter Lucas Silva
- Copywriter Rafael Bornacina
- Copywriter Jared Schermer
- Art Director Joao Viegas
- Art Director Sera Takata
- Art Director Alexandre Smissen
- Executive Producer Carlos Torres
- Senior Producer Leticia Hernandez
- Producer Nicolas Abelovich
- DP Leandro Filloy
- Editor Emiliano Fardaus
Beer brand Corona has launched a new campaign for is no alcohol offering, Corona Sunbrew 0.0%.
Called Sunshine, Anytime, the spot is a laid back, sunshine-infused 60-second spot created by DAVID Miami and directed by Juan Cabral through MJZ.
The film features intricate models, stop-motion animation and beautiful, sandy beaches celebrating this first-of-its-kind, non-alcoholic beer that contains 30 per cent of the daily value of vitamin D per 330 ml serving in Canada, where Corona Sunbrew 0.0% will first launch, precisely at the time of year where most Canadians experience limited sunlight.
DAVID Miami collaborated closely with Corona on the development of Corona Sunbrew 0.0% from its very inception, more than two years ago. As an ongoing brand partner, the agency presented the idea for Corona to develop a beverage containing vitamin D. "Each detail of the project is special," said says Pancho Cassis, Global Chief Creative Officer at DAVID. "From the product ideation to the final campaign. It's not every day that we have the chance to present a product idea and have an innovative client like Corona buy, develop and take it to the next level. A true collaborative effort."
