AXA's betwitching duo
A grandfather and granddaughter grow closer through birdwatching in this heartwarming extended ad for the insurance firm.
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Superette
- Director Sean Meehan
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Superette
- Director Sean Meehan
- Producer Frederika Mathivet
- Line Producer Karine D'Hont
- DP Sean Meehan
- President Marco Venturelli
- Global Creative Director Steve O’Leary
- Copywriter Marc Rosier
- Art Director Jean Marc Tramoni
- Producer Armelle Sudron
- Producer Sophie Bouyer
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Superette
- Director Sean Meehan
- Producer Frederika Mathivet
- Line Producer Karine D'Hont
- DP Sean Meehan
- President Marco Venturelli
- Global Creative Director Steve O’Leary
- Copywriter Marc Rosier
- Art Director Jean Marc Tramoni
- Producer Armelle Sudron
- Producer Sophie Bouyer
In a refreshing piece of content for their motor insurance cover, AXA has eschewed price-shouting and risk-highlighting and instead created a film that promotes the genuine value of the service: the ability to focus on other things.
With the slogan "Stay focused on what matters", Birders tells the story of a curious little girl who’s left in the care of her curmudgeonly grandfather, only for a shared passion of birdwatching to help them grow closer.
Australian director Sean Meehan, through Superette, crafts a sweet tale of mutual understanding, bringing to life a lovely concept from Publicis Conseil that sidesteps the saccharine in its search for sweetness.
