CoorDown shows why love needs space
To celebrate World Down Syndrome Day on March 21 CoorDown has launched a new campaign to promote the right of people with Down Syndrome to enjoy full and healthy romantic and sexual freedom.
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Credits
powered by
- Agency Small/New York
- Production Company Indiana Production
- Director Martin Romanella
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Credits
powered by
- Agency Small/New York
- Production Company Indiana Production
- Director Martin Romanella
- Post Production Proxima Milano
- Audio Post Bravagente
- Director Augusto Zapiola
- Executive Producer/Partner Karim Bartoletti
- Senior Producer Giulia Buffa
- Assistant Producer Camilla Romeo
- DP Marcello Dapporto
- Editor Marco Battiloro
- Post Producer Alga Pastorelli
- Colorist Lorenzo Ameri
- Executive Creative Director Luca Pannese
- Executive Creative Director Luca Lorenzini
Credits
powered by
- Agency Small/New York
- Production Company Indiana Production
- Director Martin Romanella
- Post Production Proxima Milano
- Audio Post Bravagente
- Director Augusto Zapiola
- Executive Producer/Partner Karim Bartoletti
- Senior Producer Giulia Buffa
- Assistant Producer Camilla Romeo
- DP Marcello Dapporto
- Editor Marco Battiloro
- Post Producer Alga Pastorelli
- Colorist Lorenzo Ameri
- Executive Creative Director Luca Pannese
- Executive Creative Director Luca Lorenzini
CoorDown, the Italian organisation created to help protect and promote the rights of people who have Down syndrome, has released a new campaign for this month's World Down Syndrome Day.
The campaign, created by SMALL New York and directed by Augusto Zapiola and Martin Romanella through Indiana Production Milan, features a Downs syndrome couple who, in a series of hyperbolically absurd scenes, are shown surrounded by caring friends and family who, while looking out for their interests, are also crowding their personal space.
We witness the couple out side a theatre, on a dinner date, in a comically large photograph and, finally, in bed together, swamped by these over-protective people: Love needs space, comes the endline to the 70-second film. The film is set to a cover of the Grover Washington Jr. and Bill Withers track Just The Two Of Us.
"Ten years have gone by since we created our first campaign for CoorDown, and this year again it has been a great privilege to work with the association, to help people with Down syndrome gain more rights," said Luca Lorenzini and Luca Pannese, Executive Creative Directors at SMALL. "With this campaign we are addressing a theme that never in our wildest dreams would we have imagined touching on 10 years ago. We think this is a great sign, because clearly over the years we have been able to push the boundaries of topics that can be broached, opening up more and more opportunities for people with Down syndrome. Although this is the tenth year, we hope it is but the start of a wonderful journey».
"It is true that, as the saying says, 'you should not change the team that wins' - and the team that did The Hiring Chain [2021's campaing] certainly won a lot," added Karim Bartoletti, Partner/MD/Executive Producer at Indiana Production. "But it is also true that that for CoorDown, and for SMALL, that 'the winning project should not be copied'. This is the strategic intelligence on which CoorDown, with Luca and Luca, has based the creation of all the projects conceived for World Down Syndrome Day: different projects every year, with brand new insights, with original creativities, with different production concepts, and brought to life with specific content."
