Confessions of a candy coyboy
With a high-energy miniature mascot and a slice of surreality, Erich & Kallman's fun spots for Jolly Ranchers hits the sweet spot.
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Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company dummy.
- Director Harold Einstein
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Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Art Director Stacie Larsen
- Associate Producer Sofia Aguilar
- Chief Creative Officer/ Co-Founder Eric Kallman
- Copywriter Callie Coburn
- HP Olivia Baker
- Producer Michael Kanter
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- Executive Producer Crissy DeSimone
- Senior Producer Kirsten Thon-Webb
- Assistant Editor Harrison Draper
- Color Company 3/New York
- Colorist Tim Masick
- VFX The Mill/Los Angeles
- VFX Supervisor/Creative Director John Shirley
- Executive Producer Anastasia von Rahl
- Producer Alex Bader
- Music Butter Music & Sound
- Mix M Squared Productions
- Mixer Mark Pitchford
Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Art Director Stacie Larsen
- Associate Producer Sofia Aguilar
- Chief Creative Officer/ Co-Founder Eric Kallman
- Copywriter Callie Coburn
- HP Olivia Baker
- Producer Michael Kanter
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- Executive Producer Crissy DeSimone
- Senior Producer Kirsten Thon-Webb
- Assistant Editor Harrison Draper
- Color Company 3/New York
- Colorist Tim Masick
- VFX The Mill/Los Angeles
- VFX Supervisor/Creative Director John Shirley
- Executive Producer Anastasia von Rahl
- Producer Alex Bader
- Music Butter Music & Sound
- Mix M Squared Productions
- Mixer Mark Pitchford
Erich & Kallman CCO Eric Kallman is no stranger to madcap mascots, as his previous stints on Old Spice and Skittles prove, so it's no surprise that the new spokescharacter announced by the agency for Jolly Ranchers is something of an oddity.
Creating a literal embodiment of the candy's famous moniker, this wacky campaigns premise and execution are so deliciously surreal that its impossible not to enjoy.
Brilliantly bringing the cute cowboy to life are Dummy Films director Harold Einstein and, perhaps more importantly, an excess of enthusiasm from veteran actor Jim Cody Williams, proving that there's no such thing as a small part, just a big sweetie.
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