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CoMPANY Films signs CRIC
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Cannes Lion-winning directing duo bring “aesthetic realism” Stateside...
LA based CoMPANY Films has brought the Italian directing team of Clemente De Muro + Davide Mardegan, aka CRIC, into the fold.
The announcement was made by Executive Producers Richard Goldstein and Ron Cicero. The duo is probably best known for high profile, heart-tugging spot work for Nespresso, Pepsi and Nivea. CRIC joins a heavyweight roster of directorial talent that includes Coen Brothers, Sam Raimi, David Edwards, Alex Ogus, Axel Laubscher, David McNally, Dewey Nicks, Fred Goss, Harald Zwart, Harry Patramanis, Josh Franer, Mary-Sue Masson, Paul Fox and Sam Hobkinson.
“It won’t be long before CRIC is back here in the US creating the kind of emotionally driven work other directors would kill to have on their reel,” says Cicero. “I come from a filmmaking background and when I saw their work it immediately touched me because of its authenticity. That is so, so difficult to do in a short format. Yes, it’s also gorgeous, so that helps. But a branded piece that can really engage you emotionally?! That’s unusual. It’s clear Clem and Davide have something special. We lead off their reel with a piece titled, ‘Kindred.’ And we are beyond excited for people to see the work and know that they will be just as moved by it as we are.”
CRIC is currently on location in Morocco shooting a series of spots for an international insurance company. For their part, Clem and Davide said they were looking for the highest level of production and sales support. “We got in touch with Ron (Cicero) and found out that he just joined CoMPANY,” the duo stated. “We know that with the attention from Richard (Goldstein) and Ron that the sky is the limit. With the CoMPANY team, we could not be more excited.”
The way CRIC works has been a constantly evolving process. “As you can imagine working in a duo involves a very specific dynamic equilibrium,” they said. “We work as a duo, but year after year it changes. Despite the fact that we share the same taste and vision, we do play different roles while sharing every decision. Clem focuses on the actors, their acting, and works with the agency on scripts and dialogue. I, Davide, oversee camera and cinematography." The duo point out a recent spot for Nivea. “It was a campaign for Germany shot in Greece (Spring arrives there early),” they said. “We worked with two very talented boys, letting them explore nature. We let them have fun, totally inspired by their performances.”
“We love to direct authentic, deep stories. US agencies are an immense source of creativity. America itself is a country with larger than life landscapes and characters. Working stateside is always special, because in many ways it’s the birthplace of modern advertising.”
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