Cisco tackles climate change

Director Luis Gerard, represented by Easy Mondays, unveils a new film in collaboration with Cisco, tackling the pressing issues of sustainability and the profound impact of climate change on our planet.

The spot poignantly follows the journey of a once-thriving tree traveling through a bustling cityscape, portraying its gradual deterioration due to the adverse effects of human intervention and technology. Gerard's passion for this project stems from his unwavering conviction about the imminent environmental crisis.

Gerard said, “I believe we are killing the planet. We are responsible for making the necessary changes before it's too late. I put my heart and passion into this project because who knows when I'll get another chance to do a film about something I care so much about.”

The production was not without its share of challenges, such as time pressures and, in Gerard’s words, “It takes a village to pull off something like this, but I had a great team around me. I want to thank them because their effort, commitment, and attitude made the difference,” Gerard acknowledged, emphasising the collaborative efforts that shaped the film's success.