new—land welcomes C Prinz to the roster

new—land announce their latest directing talent, C Prinz, for representation across commercials, branded content, music videos and short films. 

“I’m activated by ideas around tension, reclamation, power and the subconscious. I create based on feeling. I think our feelings and sensations are the most powerful force in the world,” says Prinz. 

A multidisciplinary visual artist and filmmaker, Prinz’s world is grounded in movement and sensibility. Coming from a background in choreography, rhythm guides her approach, paired with the unyielding power of human emotion and intuition. Expressing herself through the lens of the human body, her vision is visceral, defiant and in constant evolution. Pushing at the boundaries of creativity, last year saw the release of Prinz's latest film with Jeremy Pope, God is Good, now acquired by Criterion Channel

“Prinz is a rising star in our industry, and we are delighted to bring her talent to Scandinavia,” says Sophie Tamm Christensen at new—land. “We worked on Coachtopia together last summer where we realised we shared the same ambition to captivate audiences with strong, visual, and engaging storytelling and bold imagery. She's a highly dedicated director with strong ambitions and an effortless ability to create original, compelling content—an admirable quality that really inspires us at new—land.”

Prinz has worked with some of the most celebrated brands and artists in the world, creating work at the intersection between counter culture and the mainstream. At the end of last year, she directed Coachtopia's latest film with Lola Tung — her first collaboration with new—land — seamlessly integrating VFX and unreal elements in the film. Other credits include On, Nike, Yves Saint Laurent, Hennessy, Doechii, Billie Eilish and Charli XCX, as Movement and Camera Director.