Heaps Normal gets good-weird with Scoundrel

Sydney-based production house Scoundrel has teamed up with non-alcoholic beer company Heaps Normal to create Stay Normal – a 45 second film that brings to life the Heaps Normal brand ethos of celebrating weirdness and people living their own normals.

Directed by Tim Bullock and produced by Scoundrel and Groundglass, the film shows a man in a suburban living room attempting to balance on one leg with his motley crew of mates cheering him on with words of encouragement. He smashes a can of Heaps Normal, and carries on victorious in his challenge.

The spot taps into the irreverent spirit of Heaps Normal to deliver the message that when you drink Heaps Normal, you’re capable of doing things that you can’t do when you’re on the sauce.

Heaps Normal – Heaps Normal

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Agency Client Direct
Production Company Scoundrel
Director Tim Bullock

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Credits

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Agency Client Direct
Production Company Scoundrel
Director Tim Bullock
Production Co. Groundglass
Post Prodcution Blockhead VFX
Sound Squeak E Clean Studios/Australia
Executive Producer Janette De Villiers
Executive Producer Adrian Shapiro

Executive Producer Kate Gooden
Producer Trish Wheeler
Producer Jared Malin
Producer Tessa Simpson
Production Designer Ninon de Klerk
DP Antonio Paladino
Editor Adam Wills
Colorist Ben Eagleton

Sound Designer Simon Lister
Music FunkUncle

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Bullock, Scoundrel’s Founder and Director says “In all seriousness, I actually love Heaps Normal. I’m a total convert. It tastes great, but I can sink a couple and still get some work done afterwards. It’s saving lives, brains, and kids who accidentally drink their dad’s beer (like my 3 year old did recently).”

Tim Snape, Heaps Normal’s Chief Brand Officer says, “When Scoundrel approached us with this idea it was clear they really understood what we stand for as a brand. We’re not just here to make non-alc beer more normal, we want to celebrate the weirdos having fun their own way without judgement or pretense. Scoundrel hit the nail on the head with this irreverent, fun and (good) weird spot.”