Churchill's dog is a cool cat

Highlighting Churchill's immediate expenses payment, which helps smooth the way for customers if things go south, Churchie the dog takes to some slopes in this new campaign.

Called Funfair, the ad, created by ENGINE London and directed by Sam Pilling through Pulse Films, opens at the top of a big, colourful funfair slide. Churchie’s head is seen peering over the top as he starts to slide slowly downward, his face a picture of contentment. The shots pan to show children queuing up and whooshing down the slide around him as he takes things at his own relaxed pace.  

“In his latest outing, Churchie, the guru of chill, shows us how to iron out life’s unexpected bumps," says Leon Jaume, Executive Creative Director, ENGINE Creative. "An untroubled glide down a fairground slide, tenderly brought to life by Sam Pilling’s direction and Untold’s mastery of post, is a welcome moment of serenity in an uncertain world.”