Christmas cheer isn't just for children

Penny – Christmas Is For Children. So For All Of Us

Credits

powered by

Agency Serviceplan Group/Munich
Production Company Anorak Film
Director Stuart McIntyre

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency Serviceplan Group/Munich
Production Company Anorak Film
Director Stuart McIntyre
Managing Director Christoph Everke
Art Director Matthias Schuster
Creative Director Moritz Dornig
Creative Director Laura Muller-Rossbach
Copywriter Alessia Coschignano

Producer Aisha Blackwell
Producer Jochen Hirt

Show full credits

Hide full credits

Credits powered by

This cute spot, directed by Stuart McIntyre for German supermarket PENNY, in association with Serviceplan and produced by Anorak Film, brings a joyous message during these turbulent times encouraging adults to revisit the simplicity of childhood.

Christmas is for Children is a heartfelt film that depicts a happy gang of oldsters sliding down snow-covered hills and making snow angels while remembering and reliving the carefree moments of their youth. The film is topped off We Are Walker's reinterpretation of the Alphaville track, Forever Young, using the voice of a child.

The spot aims to help viewers shed their worries and fears for the holiday season and see Christmas with a youthful perspective, according to Christoph Everke, creative managing director of Serviceplan Campaign. "Not all of us are parents. But we are all children. Sometimes we seem to forget that,” said Everke. “The film and the song ‘Forever Young' are intended to give people the opportunity to reflect on their childhood.”