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Chio – Serenade

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This is 50 shades of silly and we love it. Created by Dutch social-focused agency, We Are Blossom, directed by Joris Dommels and produced by Holy Fools, it relates the joyous tale of a chap who’ll go to any lengths – and heights – to express his affection for his lady love. 

Brilliantly repurposing the dotty lyrics – “turn around, bright eyes” – of Bonnie Tyler’s 1983 smash hit, Total Eclipse of The Heart, Serenade sees our hero staging a performance of the hit, complete with full band and backing singers, supported by cranes, several floors up outside his girlfriend’s window. 

Due to her being glued to her tablet screen she fails to “turn around” and the poor sap only manages to attract her attention by snapping in half a heart-shaped, super-crunchy Chio Chip. 

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