Channel 4 gets a glow-up
The British television channel gives a selection of its iconic shows a makeover to suit a worldwide audience in this tongue-in-cheek spot.
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Credits
powered by
- Agency 4Creative/London
- Production Company Reset
- Director Ninian Doff
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Credits
powered by
- Agency 4Creative/London
- Production Company Reset
- Director Ninian Doff
- Editorial Stitch
- Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- VFX 1920/London
- Post Production Platform Post
- Illustration Sam Gilbey
- Executive Creative Director Lynsey Atkin
- Executive Creative Director Lynsey Atkin
- Creative Stuart Gittings
- Creative Reuben Dangoor
- Managing Director Katie Jackson
- Head of Production Esther Pilgerstorfer
- Head of Production Miketta Lane
- Executive Producer Fiona Wright
- Senior Producer Aaron Aziz
- Producer Rory Maclean
- Senior Producer Rory Maclean
- DP Patrick Meller
- Executive Producer Verity White
- Executive Producer Chris Barrett
- Producer Chris Barrett
- Production Designer Dan Betteridge
- Editor Leo King
Credits
powered by
- Agency 4Creative/London
- Production Company Reset
- Director Ninian Doff
- Editorial Stitch
- Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- VFX 1920/London
- Post Production Platform Post
- Illustration Sam Gilbey
- Executive Creative Director Lynsey Atkin
- Executive Creative Director Lynsey Atkin
- Creative Stuart Gittings
- Creative Reuben Dangoor
- Managing Director Katie Jackson
- Head of Production Esther Pilgerstorfer
- Head of Production Miketta Lane
- Executive Producer Fiona Wright
- Senior Producer Aaron Aziz
- Producer Rory Maclean
- Senior Producer Rory Maclean
- DP Patrick Meller
- Executive Producer Verity White
- Executive Producer Chris Barrett
- Producer Chris Barrett
- Production Designer Dan Betteridge
- Editor Leo King
British, public broadcast television channel, Channel 4, has released this comedic campaign, directed by Ninian Doff through Reset, which reimagines its shows as if they were made for a global streaming audience.
The spot, which was created by 4Creative, sees two presenters in a boardroom pitching a plan to give the nation’s favourite shows a little ‘zhuzh’ to appeal to international viewers.
Their idea includes a rendition of Derry Girls where they star as popular teens in a cliched high school comedy; a Great British Bake-Off spin-off show where Paul Hollywood reviews his old handshakes; and ‘Höllioåxs’, where Hollyoaks is re-envisioned as an amusingly serious Scandinavian thriller.
