Ed Sheeran's hottest collab yet

Tingly Ted's – Nevermind

Credits

Production Company SMUGGLER/London
Director Benji Weinstein

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Credits

Production Company SMUGGLER/London
Director Benji Weinstein
Ad Agency Warner Music/London
Executive Producer Fergus Brown
Animatronics John Nolan Studio
Editing Saints Editorial
Editor Aaron Dark
Post Production/Sound No.8

Post Producer Ellie Thwaites
Post Producer Glen Percival
Colorist Alex Gregory
Sound Engineer Sam Robson
Talent/Creative Director Ed Sheeran
Creative Director Maximilian Gebhardt
Associate Creative Director Charlie Rout
Executive Producer Tash Bloom

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Warner Music Group's in-house creative agency, WMX, is so set on making its artists' dreams come true they've set up WMX's Ventures; a sort of brand dreamlab where popsters can create their ideal brands.

First off the bat is Ed Sheeran, who's launching his Tingly Ted's Hot Sauce range with an aggressively funny skit featuring the man himself sharing a meal with a spice-loving plushie.

Directed by SMUGGLER's Benji Weinstein, the film's real star is the aforementioned teddy; a brilliantly aggy animatronic from the ever-reliable John Nolan.