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Director Celia Giraldo and CAAPSAI have collaborated on a transformative cinematic experience for Maria Arnal’s TICTAC, a standout track from her album AMA

Produced by CANADA, the film represents a daring fusion of human performance and generative technology.

The project stars Mia Sala-Patau and Jordi Arnal in a narrative that pushes the boundaries of digital texture. Under the creative leadership of AI Creative Director César Pesquera and AI & VFX Flowcrafter Ivan Garriga, CAAPSAI integrated advanced Gen-AI and VFX to create a surreal visual language that mirrors the experimental nature of Arnal's music.

Maria Arnal – TICTAC

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The production was brought to life by Director of Photography Pau Mira and Art Director Laura Santos, with executive leadership from Maria Vives and producer Anna Bacardit. The film's distinct look was further refined through specialised editing by José Ostos and colour grade by Martí Somoza and Max Lainz.

The project marks the second major collaboration between CANADA and Arnal this year. It follows the release of the Que Me Quiten video, which was directed by Jonathan Cremades and recorded during the Grid Sessions by MIRA Festival. 

Both songs shone at Barcelona’s Paral·lel 62 official launch of AMA, an album that explores the vulnerability and strength of the human voice.

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