Berkshire Hathaway HomeServices launch Born For This campaign

Berkshire Hathaway HomeServices today announced the launch of a new brand campaign, Born For This, developed in partnership with its agency-of-record, BBDO MW. 

Directed by Vince Peone of ArtClass, the campaign seeks to elevate Berkshire Hathaway HomeServices network agents by highlighting the inborn skills and passion that primed them for success for their clients.

Born For This strategically positions its network agents as top-tier real estate professionals, set apart by their expertise, service, and passion. The spots reinforce the value network agents bring to the table through charming stories of “natural-born agents” who show an innate knack for community insight, negotiation, and marketing savvy.

“Our network agents set themselves apart by providing their clients so much more than just assisting with a transaction, said Vince Leisey, President, Berkshire Hathaway HomeServices. “They are always there to provide expert advice on the many facets of buying and selling a home. Most, you could say, were born for this.” 

“With this campaign, we wanted to spotlight the exceptional expertise our network members have spent years perfecting,” said Wendy Durand, SVP Global Marketing & Communications. “It’s always rewarding to celebrate their journeys and collaborate with BBDO MW and Vince Peone to bring those stories to life.”

“In a category that tends to be full of lifestyle wallpaper, we found a really unexpected and entertaining way to communicate how network agents stand apart,” said Eric Hansen, Group Creative Director at BBDO MW. “Nothing beats natural talent and passion, which the little ‘future agents’ in our spots demonstrate so endearingly.”

“I like to think of these spots as humbly heroic origin stories. In the past, we’ve used agents to tell our stories, but now we are telling the stories of our agents,” says Peone. “Showing these Berkshire Hathaway HomeServices agents as unapologetically passionate kids with a natural drive for real estate evokes a sense of tender reverie that effortlessly incubates the humor. Comedy plus nostalgia equals the perfect portrait of a Berkshire Hathaway HomeServices network agent’s unmatched commitment and dedication.”