Catwalk crazy
ITV promotes a new series of The Masked Singer with a deranged and decadent nod to round-the-bend runway antics.
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Credits
powered by
- Agency ITV Creative/London
- Production Company ITV
- Director Jade Ang Jackman
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Credits
powered by
- Agency ITV Creative/London
- Production Company ITV
- Director Jade Ang Jackman
- Executive Creative Director Tony Pipes
- Creative Director Rachel King
- Producer Jon Hinton
Credits
powered by
- Agency ITV Creative/London
- Production Company ITV
- Director Jade Ang Jackman
- Executive Creative Director Tony Pipes
- Creative Director Rachel King
- Producer Jon Hinton
Fashioned by ITV Creative, directed by Jade Ang Jackman and starring presenter Joel Dommett, this fun film announces next year’s return of The Masked Singer – the cult show in which singing celebrities hide behind bonkers costumes.
Cut to the sassy track Nails, Hair, Hips, Heels by Todrick Hall, the teaser not only promotes the show’s camp excesses, but lends an outrageously well chapeau-ed nod to the often incomprehensible gear modelled in haute couture.
Tony Pipes, ITV Creative's ECD commented: "Forget fashion week, we’ve got the look you need right here. The Masked Singer is all about the over-the-top costumes and who is rocking them, so the catwalk was the perfect frame to wrap the camp, the crazy and the traffic cone. Jade’s captured that world authentically, giving an edge and gloss that would make even Anna Wintour take off her sunglasses for a closer look."
