Cannes 2021 finale sees Film, Titanium & Glass Lions awarded

There's been no rosé on la Croisette this year. No parties, no socialising with colleagues, clients and comrades from across the globe, but there has been some amazing work highlighted and garlanded across this virtual Cannes Lions week.

During the final awards ceremony today, and arguable the most anticipated of the week, it was the turn of the Film and Titanium Lions, along with a clutch of other categories, as well as the special awards, those trophies handed to the companies that have accumulated the most wins across the week.

Titanium Lions

There are no gold, silver or bronze Lions in this category just titanium Lions - naturally - and the Grand Prix, which this year was awarded to AMV BBDO London's brilliant and impactful #wombstories, a campaign which included a pain dictionary, a museum, social and online stories about women's health, as well as the beautiful film directed by Chelsea Pictures' Nisha Ganatra. It's the third Grand Prix the campaign has picked up this week, after wins in the Health & Wellness and Film Craft Lions.

There were a total of seven Lions awarded by the Titanium jury, which was headed by FCB's Susan Credle, with a titanium Lion also going to Burger King's Stevenage Challenge, the burger chain's innovative sponsorship of the giants of fourth tier English football, Stevenage Football Club, which saw DAVID Madrid and DAVID Miami attempt to transform Stevenage into the biggest football club online. 

FCB Chicago's Boards of Change and Publicis Milan's Enjoy Before Returning campaign for Diesel also picked up a titanium Lion. You can click here to read an interview with Credle about her thoughts on judging the Titanium Lions. 

For the full list of Titanium Lions winners, click here.

Film Lions

Overseen by category president Rick Brim of adam&eveDDB London [read an interview with Brim about his Lions presidency here], the Film Lions jury handed out three coveted Grands Prix for this category. 

The first of the trio went to BETC Paris' campaign for LaCoste, Crocodile Inside, directed by Megaforce through Iconoclast Paris. 

Next up was Wieden+Kennedy's Nike spot, You Can't Stop Us [below]. And the Titanium Grand Prix wasn't the last of Libresses' #wombstories' major honours as it also picked up a Grand Prix trophy in Film, making it four Grands Prix in total across the week, a huge achievement. 

A total of eight gold Lions were handed out with TBWA\Media Arts Lab picking up a gold for their brilliant Apple Bounce spot, directed by Pulse's Oscar Hudson, so too Publicis Milan for their Diesel film, Francesca, directed by Francois Rousselet. Burberry's much admired Christmas spot, Festive, directed by Megaforce through Riff Raff Films was another gold recipient.

For the full list of Film Lions winners, click here.

Sustainable Development Goals Lions

The Lions category for work that seeks creative solutions for work that aims to positively impact the world awarded Farm Stockholm with the 2021 Grand Prix for their 2030 Calculator campaign for Docomony, a tool that allows any brand to calculate their carbon footprint in a matter of minutes. 

A further 19 Lions were awarded in this category, among them golds for VMLY&R Sao Paulo for their The Commitment campaign for CCWD which looks to tackle child malaria, and Naming the Invisible by Digital Birth Registration by Telenor Pakistan Islamabad/Ogilvy Pakistan Islamabad, which utilised mobile technology to provide digital birth registration for thousands of ‘invisible’ children in Pakistan, which earlier this week won the Grand Prix in the Media Lions. 

For the full list of Sustainable Development Goals Lions winners, click here.

Glass Lion

The Grand Prix for this category, which was presided over by Bozoma St John, CMO at Netflix, was awarded to VMLY&R Sao Paulo for their brilliant Starbucks campaign, I Am. A total of seven Lions were handed out in this category, with Joan Creative New York also winning gold for its Womankind campaign, Designed to Save Women's Lives. 

For the full list of Glass Lions winners, click here.

Grand Prix for Good

The Grand Prix for Good went to Publicis Mexico and Publicis Latvia whose campaign for NGO Propuesta Cívica + Repoerters Sans Frontiers, #stillspeakingup, focussed on the protection of Mexican journalists and resurrected the voices of murdered journalists via social media profiles.