CALM gets candid about cash
In collaboration with MoneySuperMarket, the mental health charity launches three intimate interviews with famous faces aimed at de-stigmatising financial struggles.
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Credits
powered by
- Agency Client Direct
- Production Company Great Guns/UK
- Director Calum Macdiarmid
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Credits
powered by
- Agency Client Direct
- Production Company Great Guns/UK
- Director Calum Macdiarmid
- Producer Tim Francis
Credits
powered by
- Agency Client Direct
- Production Company Great Guns/UK
- Director Calum Macdiarmid
- Producer Tim Francis
Created by mental health charity CALM in partnership with MoneySuperMarket, this simple yet effective campaign comprises a trio of honest interviews with public figures, focussing on normalising conversations around financial pressures.
Directed by Calum Macdiarmid through Great Guns, the initiative aims to de-stigmatise such topics in the current cost of living crisis, as 80% of CALM respondents are worried about money but 75% haven’t spoken to anyone about these feelings.
With an authentic, relatable and down to earth vibe, each film spotlights a different public figure: journalist and podcaster, Sam Delaney; content creator, podcaster and singer/songwriter, Milena Sanchez; and social housing campaigner Kwajo Tweneboa, who discuss their own financial anxieties and advice for overcoming them.
CALM (Campaign Against Living Miserably) – Milena Sanchez
CALM (Campaign Against Living Miserably) – Kwajo Tweneboa
