Call your shots with the new CarMax campaign
Basketball Stars (and one CarMax sales associate) showcase faster offers in latest spot.
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Professional basketball players, and one CarMax superfan showcase faster offers in the latest satirical spot from agencies Wasserman and Martin, produced by Valiant Pictures.
The ad follows four years of legacy Call Your Shots campaigns alongside the NBA and WNBA, with a twist: what looks like a promo for an upcoming high-octane basketball season turns into the confidence required to sell your car with an offer in less than 2 minutes using the CarMax app. The spot highlights several returning professional basketball players including Sue Bird, Zach LaVine and Candace Parker.
It takes years to hone the craft that makes you a star on the court, but Valiant Pictures’ close-up shots demand attention for our suave CarMax salesman, reminding viewers they can spend considerably less time selling their car with CarMax.
Credits
powered by
- Agency Wasserman/Los Angeles
- Production Company Valiant Pictures
- Director Danny Corey
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Credits
powered by
- Agency Wasserman/Los Angeles
- Production Company Valiant Pictures
- Director Danny Corey
- Ad Agency The Martin Agency/Richmond
- Executive Producer Matthew D'Amato
- Executive Producer Vincent Lin
- Executive Producer Adam Zimmer
- DP Danny Corey
- Edit Company BANDIT Editorial
- Editor Zeke O'Donnell
- Executive Producer Laura Relovsky
- Audio Post Mr Bronx Audio Post/New York
- Sound Designer/Audio Mixer Eric Hoffman
- Sound Designer/Audio Mixer Geoff Strasser
- Colorist Sofie Borup
- Producer Alexandra Lubrano
- Assistant Editor Stephen Ortega
- Production Designer Nick Horton
Credits
powered by
- Agency Wasserman/Los Angeles
- Production Company Valiant Pictures
- Director Danny Corey
- Ad Agency The Martin Agency/Richmond
- Executive Producer Matthew D'Amato
- Executive Producer Vincent Lin
- Executive Producer Adam Zimmer
- DP Danny Corey
- Edit Company BANDIT Editorial
- Editor Zeke O'Donnell
- Executive Producer Laura Relovsky
- Audio Post Mr Bronx Audio Post/New York
- Sound Designer/Audio Mixer Eric Hoffman
- Sound Designer/Audio Mixer Geoff Strasser
- Colorist Sofie Borup
- Producer Alexandra Lubrano
- Assistant Editor Stephen Ortega
- Production Designer Nick Horton
