Chipotle gives you choices

Chipotle launched a new national TV ad that uses side-by-side visuals to highlight the brand’s real ingredients and classic culinary techniques as key points of differentiation in the category.

Choices brings viewers into Chipotle’s daily prep, where team members are chopping fresh produce, hand-mashing avocados, and grilling chicken and fajita veggies fresh every day, and sets those scenes against visuals of frozen, fried and processed meats, underscoring the brand’s focus on real ingredients. The national ad from Venables Bell & Partners, will run across various video channels.

“In an environment where consumers are more discerning than ever about the ingredients in their food, Choices visually communicates Chipotle’s value, real ingredients without any artificial colours, flavours or preservatives, in a fun and engaging way,” said Stephanie Perdue, Interim Chief Marketing Officer, Chipotle