Barrymore and Bloom are back at sea for MSC Cruises

America’s favourite transatlantic duo is back in a fresh round of ads from MSC Cruises. 

The latest installment in the cruise line’s Let’s Holiday campaign debuted over the weekend, featuring Drew Barrymore and Orlando Bloom discovering the best of MSC Cruises’ European style and American comfort aboard flagship MSC World America.

From “Gnocchi and Karaoke” in the only Eataly at sea, to “Footy” in a British pub that’s just steps away from the Caribbean, the ads feature Barrymore and Bloom exploring everything that makes a holiday with MSC Cruises memorable, including tea in the MSC Yacht Club.

Their personalities, and uniquely European and American sensibilities, are on full display while playfully quibbling over questions like how best to measure the distance to the nearest onboard gelato shop and the humour of a British celebrity named after a city in Florida. (Given the pair’s interest in distances, it’s worth noting that Orlando is just 50 miles, or 87 kilometers, away from Port Canaveral, which is home to MSC Grandiosa and MSC Seashore.)

Drew Barrymore, actress and host of The Drew Barrymore Show, said: "I had so much fun finally sailing with Orlando on MSC World America. I love being the ship's Godmother and working with MSC Cruises - they have something for every family. The food at Eataly was delicious and nothing beats karaoke with a bunch of new cruise friends. I'm ready for another adventure with MSC Cruises!"

Bloom said: “A great holiday lets you see the world, and sailing with MSC Cruises feels like you’re getting a taste of Europe while you explore the Caribbean. Classic afternoon tea followed by football in the sports bar with gelato next door—how can you go wrong? They’re always adding new destinations, and their ships enable you to travel with the perfect mix of European Style and American comfort, which makes for a wonderful holiday experience.”

Suzanne Salas, EVP, Marketing, e-Commerce and Sales, MSC Cruises USA, said: “Our mix of European style and American comfort is what sets us apart in the U.S. market, and Drew and Orlando do such a great job of bringing the concept to life. Last year’s launch of the ‘Let’s Holiday’ campaign was a huge success. People loved Drew and Orlando’s adventures on board, and I know they’ll love seeing what comes next. We have more options than ever, with new short cruises from Florida, our Galveston itineraries, and Alaska sailings starting this summer. Now is the perfect time to sail with MSC Cruises.”

The brand campaign builds on the “Let’s Holiday” platform launched during last year’s Big Game and marks the second year of the partnership between MSC Cruises and Highdive. It brings MSC Cruises’ blend of European style and American comfort to life, but with even more energy and fun, personified by Barrymore and Bloom.

Mark Gross, Highdive Co-Founder and Co-Chief Creative Officer, said: “Coming back for year two of Let’s Holiday is doing what Highdive does best, doubling down on a proven idea with a partner that believes in it as much as we do. The campaign captures the modern cruise customer in a way that feels both aspirational and familiar, brought to life with Drew and Orlando's signature humour and warmth. It’s the kind of work that happens when trust is high, the partnership is real, and everyone’s committed to playing the long game.”