Cadbury keeps it simple with its breakdown of brunch
In a stripped-back campaign from VCCP and it's in-house production company Girl&Bear's Eros Vlahos, actor Sunil Patel explains how dull ingredients can be made more interesting with "a bit of choccy".
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Credits
powered by
- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Eros Vlahos
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Credits
powered by
- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Eros Vlahos
Credits
powered by
- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Eros Vlahos
Oats. Nuts. Raisins. All decent fodder for a healthy diet but hardly the sexiest of ingredients to shout about.
Taking this truism and giving it the voice of actor Sunil Patel is VCCP, whose latest campaign for Cadbury's Brunch bar draws hilarious attention to the blandness of its ingredients, bemoaning them before promoting the But Actually Tasty confection.
Directed by Girl&Bear's Eros Vlahos, the film's offbeat style and wonderful VO from Patel make virtues of the simplicity of the concept, matching the product's message perfectly and providing a few chuckles along the way.
Cadbury – Nut
Cadbury – Raisin
