Zikaraon Basalon's mission to remember
In a poignant campaign aimed at educating Gen-Zers on the horrors of the holocaust, McCann Tel Aviv immortalises real survivors' stories in walkthroughs of the WWII themed video game Call of Duty.
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Credits
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- Agency McCann/Tel Aviv
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- Director No Director Credited
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Credits
powered by
- Agency McCann/Tel Aviv
- Director No Director Credited
- Chief Creative Officer Sigal Abudy
- Creative Director Asa Keren
- Creative Director Yonatan Title
- Art Director Kfir Peretz
- Chief Creative Officer Pierre Lipton
- Group Creative Director Ethan Schmidt
- Group Creative Director Chad Baker
- Director of Operations Stella Warkman
- Chief Creative Officer Adrian Botan
- Executive Creative Director John Mescall
- Creative Project Manager Sapir Zagury-Geva
- Copywriter Oskar Mendel
- Art Director May Idy
- Agency Producer Uri Margalit
- Agency Producer Oshri Turgeman
- Global Creative Director Ann-Christine Diaz
Credits
powered by
- Agency McCann/Tel Aviv
- Director No Director Credited
- Chief Creative Officer Sigal Abudy
- Creative Director Asa Keren
- Creative Director Yonatan Title
- Art Director Kfir Peretz
- Chief Creative Officer Pierre Lipton
- Group Creative Director Ethan Schmidt
- Group Creative Director Chad Baker
- Director of Operations Stella Warkman
- Chief Creative Officer Adrian Botan
- Executive Creative Director John Mescall
- Creative Project Manager Sapir Zagury-Geva
- Copywriter Oskar Mendel
- Art Director May Idy
- Agency Producer Uri Margalit
- Agency Producer Oshri Turgeman
- Global Creative Director Ann-Christine Diaz
According to Hebrew daily newspaper Maariv, 76% of Israeli teens have never met a Holocaust survivor. A recent survey also found that 48% of Jews aged 18-29 were unaware of one of the most horrific mass murder events of the Holocaust, the massacre at Babi Yar.
In light of these statistics, Zikaraon Basalon, an organization dedicated to keeping holocaust survivor stories alive, has collaborated with agency McCann Tel Aviv to launch this affecting campaign, with the goal of engaging with young people on a platform they are most comfortable with – gaming.
The initiative, titled “Fighting to Remember,” includes films of influential gamers streaming a live walk-through of a WWII inspired map on the first person shooting game, Call of Duty, whilst real holocaust survivors recount their harrowing real-life experiences, bringing into sharp relief the horrors they experienced in those locations.
Basalon Zikaron – Static hosts holocaust survivor Shimon Greenhuis FIGHTING TO REMEMBER
Zikaron Basalon – Idan Telem hosts Holocaust survivor Shimon Eyal FIGHTING TO REMEMBER
Basalon Zikaron – Danny Lee hosts Holocaust survivor Avraham Roth FIGHTING TO REMEMBER
Basalon Zikaron – Shibolet hosts Holocaust survivor Moshe Kessler FIGHTING TO REMEMBER
Basalon Zikaron – Shlomi Ben Atar hosts Holocaust survivor Rina Checzaks Axelbard FIGHTING TO REMEMBER
Basalon Zikaron – Idan Indgame hosts Holocaust survivor Aharon Pekin FIGHTING TO REMEMBER
