Burger King's sense of foodfillment

Burger King – Foodfillment | First Kiss

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Agency BBH/London
Production Company Black Sheep Studios (In-House at BBH/London)
Director Taso Alexander

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Credits

powered by

Agency BBH/London
Production Company Black Sheep Studios (In-House at BBH/London)
Director Taso Alexander
Edit Company Stitch
Post Company Electric Theatre Collective
VFX Company Electric Theatre Collective
Colorist Luke Morrison
Sound Design Creative Outpost

Music Company Creative Outpost
Music/Sound Thunderdrum
Chief Creative Officer Alex Grieve
Executive Creative Director Helen Rhodes
Copywriter Charlie Pendarves
Art Director Chloe Stephenson
Designer Andy Cooke
Producer Sophie FitzGerald

DP Kasper Wind Nielsen
Editor Jack Singer
Producer Amber Millington
Sound Designer Alex Wilson Thame
Composer Alexander Cameron Ward
Music Supervisor Hywel Ewans

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First kiss? Birthday surprose? Catch of the day? Sure, they're all good feelings, but as good as a Whopper?

So forms the funny insight behind BBH's surreal new campaign for Burger King, in which a calm-voiced, omnipresent character asks questions about true Foodfillment.

Shot by unsigned director Taso Alexander, produced through Black Sheep Studios, BBH's in-house production arm, the three-spot series revel in their supremely silly reveals, the brilliantly cast performer delivering his lines with sombre hilarity.

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Burger King – Foodfillment | Surprise

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Burger King – Foodfillment | Fishing

Katie Evans, Burger King UK Chief Marketing Officer, said: “Ultimately, food is all about satisfaction. But satisfaction is about more than just being full. It’s about real food quality, delicious ingredients and getting value for money.

"We’re excited to launch ‘Foodfillment’, a new brand platform which we feel perfectly captures this feeling of ultimate satisfaction.”

Felipe Serradourada Guimaraes, Deputy ECD at BBH, added: “That warm fuzzy feeling of total creative satisfaction. That’s how these spots feel.”