Burger King babies’ baptism of fire
The fast food chain’s cute campaign taps into mankind's – and babykind’s – innate fascination with flame.
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Credits
powered by
- Agency Buzzman/Paris
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- Director Existing Footage
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Credits
powered by
- Agency Buzzman/Paris
- Director Existing Footage
- Sound PH Schmooze
- CEO/Executive Creative Director Georges Mohammed-Cherif
- Copywriter/Art Director/Motion Designer Gaspard Godard
- HP Vanessa Barbel
- Producer Chiara Prol
- Motion Designer Theo Berdrin
Credits
powered by
- Agency Buzzman/Paris
- Director Existing Footage
- Sound PH Schmooze
- CEO/Executive Creative Director Georges Mohammed-Cherif
- Copywriter/Art Director/Motion Designer Gaspard Godard
- HP Vanessa Barbel
- Producer Chiara Prol
- Motion Designer Theo Berdrin
Ever since prehistoric dudes started messing with flints and happened upon the first spark around two million years ago, humans have been drawn to fire.
This fun campaign created by Buzzman/Paris for Burger King France, reveals how this affection for inflagration starts at an early age and depicts a range of totes adorbs cherubs reaching for the sparkly stuff atop their birthday cake candles.
The message is that this in-built pyromania is why Burger King has been flame-cooking its burger meat since 1954, making this year the 70th anniversary of this thrilling grilling technique.
The campaign film, Born To Be Flame Lovers, was produced without using AI or retouching and made up entirely of videos posted online of little’uns going for a scorching.
