BUCK gets fruity with Yoplait

Fruit, by its very nature, tends to be sweet, but not all berries and cherries can match the sugary joy of the new creatures created by BUCK for Yoplait.

Using the naturally vibrant colour and distinctive shapes of strawberries, bananas and the like as a starting point, Really Real Fruit brings in some delightful line-drawn animation and studies movements to bring a fridge-full of heroes real character.

Created with AJF in Melbourne, the delightful campaign's clear care and skilful construction makes it an ad-break attention-grabber.