Brett Goldstein finds his smile with Les Mills
Ted Lasso's notorious tough guy runs through an obstacle course of hard-training clichés in this sweet-natured and funny spot from Andreas Nilsson.
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Credits
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- Agency Nice&Frank/San Francisco
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
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Credits
powered by
- Agency Nice&Frank/San Francisco
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Production Co. Revolver
- Managing Director/Partner Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Sean Moody
- Editor Richard Orrick
- Executive Post Producer Alejandra Alarcon
- Head of Production Chris Delarenal
- VFX & Color Blacksmith/New York
- Mix Heard City
- Managing Partner Gloria Pitagorsky
- Executive Producer Liana Rosenberg
- Producer Nick Duvarney
- Sound Design Trinitite Studios
- Music KOM (Kay Oskwarek Music Company)
- Chief Creative Officer Laura Petruccelli
- Creative Lucy Sandwick
- Creative Erica Stevens
- Executive Producer Benton Roman
- Producer Caroline Kruck
- DP Lasse Frank
- Production Designer Lucinda Thomson
- VFX Supervisor / 2D Lead: Robert Bruce
- Executive Producer Charlotte Arnold
- Head of Production Perry Tate
- Colorist Mikey Pehanich
- Color Producer Adam Vevang
- Audio Mixer/Partner Philip Loeb
Credits
powered by
- Agency Nice&Frank/San Francisco
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Production Co. Revolver
- Managing Director/Partner Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Sean Moody
- Editor Richard Orrick
- Executive Post Producer Alejandra Alarcon
- Head of Production Chris Delarenal
- VFX & Color Blacksmith/New York
- Mix Heard City
- Managing Partner Gloria Pitagorsky
- Executive Producer Liana Rosenberg
- Producer Nick Duvarney
- Sound Design Trinitite Studios
- Music KOM (Kay Oskwarek Music Company)
- Chief Creative Officer Laura Petruccelli
- Creative Lucy Sandwick
- Creative Erica Stevens
- Executive Producer Benton Roman
- Producer Caroline Kruck
- DP Lasse Frank
- Production Designer Lucinda Thomson
- VFX Supervisor / 2D Lead: Robert Bruce
- Executive Producer Charlotte Arnold
- Head of Production Perry Tate
- Colorist Mikey Pehanich
- Color Producer Adam Vevang
- Audio Mixer/Partner Philip Loeb
A lot of physical training adages don't really evoke the potential joys of exercise: 'no pain, no gain', 'feel the burn', 'why are you being sick on the gym floor?'.
Hoping to change that perception is New Zealand-based fitness company Les Mills, who are celebrating their launch in the US with Choose Happy; a cheeky new campaign that sees Ted Lasso's Brett Goldstein channel all of his gruffness and buffness into a trope-ridden training montage.
Created by nice&frank and directed by Andreas Nilsson, clearly having a ball with all of the clichés on offer, the film uses Goldstein's innate comedic abilities to construct something that's genuinely lol-worthy, and promotes him to the role of Les Mills Happiness Ambassador in the process.
Credits
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“When I traveled to New Zealand, I saw first-hand why the island nation is one of the world’s happiest countries,” noted Goldstein. “Les Mills inserts happiness into all workouts improving your physical and mental health while delivering results. There were good vibes in every gym I visited. It even made me smile.
"I’m proud to bring the Kiwi-inspired, ‘Choose Happy’ fitness mentality we highlight in the film to the world, so that anyone who dreads working out, can discover it, in fact, can be a key to happiness.”
As part of the campaign, the company is also announcing a unique competition for two fitness fans to win a dream move to New Zealand for three months and become Goldstein’s successors as the next two Happiness Ambassadors.
Applicants simply need to visit www.lesmills.com/choosehappy and explain why they should be chosen, with the winners announced via the Les Mills social media accounts on 28th July NZT during LES MILLS LIVE Los Angeles.
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