Roca orchestrates a storm for Cemento Andino
The Peruvian cement brand visualises the strength and endurance of its materials amidst the elements with a compelling musical performance.
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Credits
View on- Agency Fahrenheit DDB/Lima
- Production Company Ka&O Films and Content
- Director Roca
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Credits
View on- Agency Fahrenheit DDB/Lima
- Production Company Ka&O Films and Content
- Director Roca
- Post Production Zeppelin Creative Studio
- Audio Post Franjo
- Executive Producer Valeshka Granda
- Production Manager Silvia Kamisato
- Production Designer Maria Cristina Martinez
- Art Producer Norma Cardoza
- DP Fernando Cobian
- Editor Julio Vaccaro
- Post Production Coordinator Alejandro Gutierrrez
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Credits
powered by- Agency Fahrenheit DDB/Lima
- Production Company Ka&O Films and Content
- Director Roca
- Post Production Zeppelin Creative Studio
- Audio Post Franjo
- Executive Producer Valeshka Granda
- Production Manager Silvia Kamisato
- Production Designer Maria Cristina Martinez
- Art Producer Norma Cardoza
- DP Fernando Cobian
- Editor Julio Vaccaro
- Post Production Coordinator Alejandro Gutierrrez
Created by Fahrenheit DDB, this captivating campaign from Peruvian cement brand Cemento Andino blends impressive practical effects and post-production to champion its product’s endurance.
Directed by Roca through Ka&O Films and Content, the cinematic film sees a young boy running into his home as a dark storm brews in the skies above. As rain and snow start to fall, a Peruvian orchestra begins to perform a rousing classical track while withstanding the harsh elements.
Shot over two days at high altitude with 30 real musicians, the film combines practical rain, hail and snow effects with enhanced 3D post-production to create an intense and immersive atmosphere.
