#breakthebias around menopause
To mark International Women’s Day, a cross-agency team, led by ProdigiousUK and VivaWomen, have created a talking-heads film that shines a light on the diverse, lived experiences of people going through menopause.
Credits
powered by- Agency Publicis Groupe UK
- Production Company Prodigious London
- Director Jessica Boyd
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Credits
powered by- Agency Publicis Groupe UK
- Production Company Prodigious London
- Director Jessica Boyd
Credits
powered by- Agency Publicis Groupe UK
- Production Company Prodigious London
- Director Jessica Boyd
A few months of hot flushes and sweats, then your period stops... and then you're done"
So goes the past opinion of one of the fascinating interviewees (and, let's face it, many of us) in this documentary short, when asked about menopause.
The truth is altogether more consuming, and, as exemplified by the smartly constructed and inclusively cast #BreakTheBias - Menopause, can mean different issues for different people.
Created by a cross-agency team led by ProdigiousUK and VivaWomen, and directed by Jessica Boyd, the film neatly fills its duration with a combination of enlightening stats and relatable stories; telling powerful tales whilst opening a frank discussion of one of society's taboos.