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DDB highlights its remarkable
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In an extension to the clever Highlight the Remarkable campaign, Stabilo Boss and DDB Germany throw the spotlight (or, rather, marker pen) on agency legend Phyllis Robinson.
Whilst Bill Bernbach might get the accolades, those in the know (and now, thanks to this campaign, plenty more) are aware that Phyllis Robinson was the true influence behind so much of DDB’s iconic work.
In the spirit of International Women’s Day, and as an extension to the highly-awarded Highlight the Remarkable Stabilo Boss campaign, DDB today spotlights Robinson with a poster and stand-alone web page extolling her creative virtues.
“We’ve all heard the phrase, “Behind every great man is a great woman.”, comments DDB Global Chief People Officer Roisin Rooney. "Throughout history, women have been upstaged, their actions and successes overshadowed by the men that surround them. We’re proud to partner with Stabilo Boss, using the campaign concept created by DDB Group Germany, to highlight further Phyllis’ impact on not only DDB but the advertising industry today.”
“What better way to celebrate Phyllis and her work than to create an environment that instils her spirit and her fearlessness on the ground?" adds DDB Mudra Group’s Vanaja Pillai, Project Lead on the Phyllis India Project. "It has been an exhilarating journey for us in India as we saw the creation and execution of the Phyllis India Project in the last two years.
"We have had good representation of women in advertising for over a decade now, but that hasn’t translated to an equal representation in leadership. Inspired by icons like Phyllis Robinson, our efforts in the program were directed towards making sure that there are many more women who are enabled and empowered to rise to leadership, successfully. In fact, this International Women’s Day we are celebrating our first batch of graduates from this intense program, and we are so proud of them!”
The campaign is supported by a worldwide social campaign featuring the female leaders of the DDB network sharing what #BreakTheBias means to them.
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