Brave shines a light on the energy crisis
Creative agency Brave releases a poignant short film raising awareness of the fuel crisis and the important work of the National Energy Action charity.
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Credits
powered by
- Agency Brave/London
- Production Company In-House at Agency
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Credits
powered by
- Agency Brave/London
- Production Company In-House at Agency
- Creative Director Paul Pearson
- Creative Sam Milburn
- Creative Kinga Wawrzyniak
- Editor Tim Keeling
- Arranger/Vocalist Elliot Lampitt
Credits
powered by
- Agency Brave/London
- Production Company In-House at Agency
- Creative Director Paul Pearson
- Creative Sam Milburn
- Creative Kinga Wawrzyniak
- Editor Tim Keeling
- Arranger/Vocalist Elliot Lampitt
As the cold weather rolls in, nearly 7 million households across the county will experience fuel poverty, leaving many having to choose between keeping themselves warm and Christmas presents.
This year, instead of sending out their usual Christmas card, Brave Agency has donated to National Energy Action, a charity working to end fuel poverty, and has created this moving short film to help spread the message.
Created in-house with creative direction from Paul Pearson, the campaign, titled Baby, it's cold inside, features a montage of heartbreaking monochrome images of people huddling around candles and wear woolly hats indoors, just trying to keep warm this Christmas. The film is soundtracked by a sombre, alternative rendition of the holiday classic Baby, It’s Cold Outside.
The film aims to help raise awareness of the vital work National Energy Action are doing, and to help the 6.7 million struggling households.
